Meet Esther Beazer of Healthy Roots Coaching! I’ve been excited to spotlight Esther and her fitness coach brand photos. Esther takes a whole-person approach to health and fitness – “its not just about the time you spend in the gym.” She works out of her home gym, so we chose that location for her fitness coach brand photos.
We utilized some of her current clients as models to show the range of ages and abilities that she works with so prospective clients could see themselves working with her. Getting client models, even if you need to ask friends/family vs real clients, helps your clients get a visual of what it’s like to work with you! They can more easily envision themselves in that environment. In this case, a picture really is worth a thousand words!
Before the shoot, Esther had never had brand photos before. She was finishing her formal education as a coach, and working on the beginning of her business. With a life time of experience in and passion for her industry, real clients, and clients who were getting results, Esther needed an online image that looked as legit as she was!
As a client who has worked with Esther, I was especially excited about her brand session! I knew what it was like and I also could imagine the perspective of a prospective client.
What do you think of the images we captured? You can see them on her website here.
One of my favs! She had an inspiration pic with rings and we used her home gym setup to achieve this image. Specific lighting helped make the background dark even though there was a large window lighting up the room.
Are you a health or fitness coach looking for awesome images for your website and Instagram? Get in touch here!
Want to take a baby step into brand photography and looking for a smaller session? Get more info mini sessions here.
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